Benjamin Ard

The arc

Operator first. The software came out of the problems, not the other way around.

Content Amplified

462 episodes on brand storytelling, marketing operations, sales enablement, and revenue alignment.

Short conversations with the marketing, sales, and brand leaders actually doing the work. Every episode is one usable idea for getting more out of the content you already have. Each tick in the waveform behind this is one published episode.

On stage

Stages, studios, and panels on content operations, GTM alignment, and where AI actually earns its keep.

I talk about the unglamorous middle of marketing — what happens to a story after it leaves the brand team, and why the fix is usually operational rather than creative. Recent: kiln, The MarTech Summit’s MarTech Thoughts, and Foley & Lardner’s Founders Forum.